This was done under the banner of our firm Purple Leaf Design, IIM Ahemedabad’s cultural festival Chaos’ team being our first client.The job was to work upon the total identity and branding of the festival, which required us to come up with a logo, website, print and a teaser.
All the tasks had 5 of us sitting together and discussing. Then then the tasks were divided.
The website was made to look like a 3d theater, so as to go with the theme “70mm” of the festival. Website can be checked out here [ ignore the stupid popup] . Lastly,it was the teaser. We made it in After Effects, after constant slogging for about a week.
Team – Aditya, Shamik, Shobhan, Rohit, Jasmeet