Technology codes our minds, changes our OS. Apple products have done this extensively. The video shows how magazines are now useless and impossible to understand, for digital natives. It shows real life clip of a 1-year old, growing among touch screens and print. And how the latter becomes irrelevant. Medium is the message. Humble tribute to Steve Jobs, by the most important person : a baby.
This video hit me today, while surfing through my Facebook. First thing i noticed was the amount of data i get through Facebook. Funny. informative, gore,…. everything. I receive important [or trivial] news from Facebook these days. I am not really concerned with the fact that Facebook’s seamless sharing will tell everyone what i am doing; what i know is it will tell me what everyone else is up to. The amount of data that will come to us now everyday will be humongous. My Facebook sidebar updates itself every 2 second or so on an average. I really don’t know how will i react to that. Maybe my threshold for rubbish will increase. What i am sure is, something is gonna change for sure.
About the video, its beautiful how it talks about change over a generation. We grew with inanimate objects, objects that give us no feedback [not at-least till we hit someone with them]. The generation now is and will grow with objects and artifacts which constantly respond to them, communicate to them,for them. For use magazine was that paper bound volume , a tablet just seemed different. For coming generations I guess tablets will be magazines and magazines will be tablets.
ps- note how the kid is trying to interact with the magazine with ipad-like gestures.